A Resounding Silence from the Grass Valley City Council

Russ Steele

In his column on the Death of Common Sense Jeff Ackerman mentions the lack of commons sense in Grass Valley when they chose a Colorado firm to develop their tourism website, which competes with the County site.

Just as he probably would have questioned the wisdom of the city of Grass Valley spending $57,000 and counting with a Colorado-based consultant to build a website designed to bring tourists to Grass Valley. Despite a “Be Local, Buy Local” campaign (sounds really cool on a window sticker), the city never even considered contracting with one of several Nevada County web designers who probably would have loved to have a $57,000 contract that would have allowed them to continue to “Be Local, Buy Local.”

Marketing people love to tell us how far a dollar circulates through the economy when it is spent here. Too bad that $57,000 of Grass Valley’s money will stimulate Colorado’s economy instead.

 That new website (www.gograssvalley.com) will need to generate almost a million in retail sales right off the bat to recover the $57,000 in sales taxes that flew to Colorado. And with a dozen other local websites all competing for the same tourist, good luck with that.

I wrote about this issue in: Let me see if I got this right we need jobs in NC, so GV hires a Colorado firm to develop web pages, back on the 27th of September. I asked a number of questions, including those asked by Jeff Ackerman. I sent an e-mail to the Grass Valley Administrator and all the members of the City Council alerting them to my post and the questions that needed some answers.

So far noting but resounding silence from the Administrator or any Council Members?

According to the County Board of Supervisors they were blind sided by the Grass Valley’s funding of a competing website, rather than work together on the County site. As one Supervisor pointed out, local business have limited ad funds and having competing websites requires they spread these limite resources across multiple sites. Consolidation of the effort would have been a better strategy.

Maybe Grass Valley did not see any need to answer question from someone that does not live in the city limits. Maybe a reader living in Grass Valley might ask the Council why they sent jobs to Colorado and let us know in the comments.

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About Russ Steele
Freelance writer and climate change blogger. Russ spent twenty years in the Air Force as a navigator specializing in electronics warfare and digital systems. After his service he was employed for sixteen years as concept developer for TRW, an aerospace and automotive company, and then was CEO of a non-profit Internet provider for 18 months. Russ's articles have appeared in Comstock's Business, Capitol Journal, Trailer Life, Monitoring Times, and Idaho Magazine.

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