Liberal Propaganda is Not Selling Ads
02/26/2012 4 Comments
The value of an ad depends on how many eyeballs publisher and editors can get to read that ad. As fewer people are buying newspapers the ads in newspapers are less valuable. A magazine editor once told me that the reason she buys my articles was to have some text to keep the ads from bumping into each other. However, my articles have to be interesting enough to keep the readers coming back to read more ads. In newspapers the buyers are looking for news and insight. When that news and insight becomes one-sided, open minded readers look for their news and insight elsewhere, often on the Internet. The numbers below indicate that more and more readers are abandoning the big city progressive propaganda machines for alternatives. The following graphic is from Mark Perry’s Carpe Diem
The chart above displays total annual print newspaper advertising revenue based on actual annual data from 1950 to 2010, and estimated annual revenue for 2011 using quarterly data through the third quarter, from the Newspaper Association of America. The advertising revenues have been adjusted for inflation, and appear in the chart as millions of constant 2011 dollars. Estimated revenues of $20.7 billion in 2011 will be the lowest annual amount spent on newspaper advertising since $19.5 billion in 1951, exactly 60 years ago.
The decline in newspaper ad revenues to a 60-year low is amazing by itself, but the sharp decline in recent years is pretty stunning. Last year’s ad revenues of about $21 billion were less than half of the $46 billion spent just four years ago in 2007, and less than one-third of the $64 billion spent in 2000.
I think the sharp decline resulted from the ability of readers to fact check the newspapers they were read on the Internet and they found out they were being fed propaganda rather than the facts. If one is getting the Democrat’s talking points by e-mail why buy newspaper to see them regurgitated on the printed page?
It is very possible, that many of leading big city propaganda machines will soon be footnotes in the history of publishing. Stay tuned!