Trembling In the Market Place, Sleep Train Wants Back on the Rush Train

Russ Steele

First it was investor fleeing Carbonite after they cancelled their sponsorship on Rush Limbaugh’s radio show.  The stock price dropped 12%.

Now we learn that Sleep Train which had been with Rush for 25 years was having second thoughts about their cancelation, but no joy! Detail at Hot Air:

A Limbaugh spokesman said that California mattress company Sleep Train asked to restart a “voiced endorsement” from Limbaugh that it had publicly cut off last week. The company said at the time that it “does not condone such negative comments toward any person.”…

Sleep Train’s departure from the program had been billed by some observers as particularly significant because the mattress retailer had been with Limbaugh show for 25 years. Yet the tone of Sleep Train’s withdrawal statement last Friday hinted it might not be pulling out for the long run…

Limbaugh spokesman Brian Glicklich on Thursday forwarded a copy of an email that he said had been sent to Sleep Train Chief Executive Dale Carlsen. In it, Glicklich wrote that Limbaugh had personally received the company’s requests to resume advertising on his show.

“Unfortunately,” Glicklich wrote, “your public comments were not well received by our audience, and did not accurately portray either Rush Limbaugh’s character or the intent of his remarks. Thus, we regret to inform you that Rush will be unable to endorse Sleep Train in the future.” [My emphasis added.]

I will be willing to bet there are other’s who cancelled with some second thoughts. What happens if KNCO drops Rush Limbaugh, like our local lefties are demanding and they experience a huge revenue decline. More like falling off and economic cliff.

Local wh like Rush will be turning to 1530, KFBK ,or 92.5 FM, to listen to Rush and never coming back.  If I were KNCO I would not be listening to a small vocal minority, but to the larger market place and keep Rush on the air. They will not have any regrets like Sleep Train.

This should be a valuable lesson for Sleep Train, think before acting.  Do not let your company be stampeded by a bunch of immature hacks on Social Media!


About Russ Steele
Freelance writer and climate change blogger. Russ spent twenty years in the Air Force as a navigator specializing in electronics warfare and digital systems. After his service he was employed for sixteen years as concept developer for TRW, an aerospace and automotive company, and then was CEO of a non-profit Internet provider for 18 months. Russ's articles have appeared in Comstock's Business, Capitol Journal, Trailer Life, Monitoring Times, and Idaho Magazine.

9 Responses to Trembling In the Market Place, Sleep Train Wants Back on the Rush Train

  1. Russ says:

    From the Instapundit on the Sleep Train reversal and Rush’s refusal:

    Ultimately, he’s got the audience. And the audience isn’t happy with the advertisers who’ve left. So now it’s Limbaugh who’s protecting his brand, since if he went back to endorsing them it would look like his endorsement was only about the money, which would devalue it.

  2. Money, money money, Money!

  3. stevefrisch says:

    Hey Russ, you still boycotting Google because of their stance on Prop 23?

  4. Russ says:

    Bing is my primary search engine now. I still used Google mail. Reduced my Google foot print as much as possible. Have not heard much from the 22 interns hired to prove that AGW was real. Maybe reality has set in at Google? Still waiting for a report.

  5. D. King says:

    The left really screwed up this time. They have hurt the vary companies that support their causes.

    Touting social media, a very popular form of media with 13 year old girls, seems to have backfired.

    It’s too bad Michael Jackson is gone; he could have taught them how to moonwalk this backwards.

  6. Russ says:

    Michelle Malkin is putting her money where her conservative, free-market principles are.

    The full announcement about our new ad buy with Rush Limbaugh is here.
    A snippet: “As a small business owner, defender of capitalism, and advocate of free speech, I am putting my money where my conservative, free-market principles are. TWITCHY.COM is proud to join companies across the country that advertise with talk show giant Rush Limbaugh and his Excellence In Broadcasting network. Today, we will begin running ads on the website.”
    Like I said yesterday and have been saying for years, we need to unite against the progs’ collective, coordinated whitewash of Barack Obama and the organized effort to criminalize and silence conservative dissent. However you can do it, large or small, please step up!

  7. Russ says:

    Jennifer Rubin at the Washington Post: Limbaugh attack boomerangs on the White House

    Perhaps the left carried on a little too long and a little too loudly regarding Rush Limbaugh’s nasty language about Sandra Fluke. Conservative activist Penny Nance, executive director of Concerned Women for America, has sent a letter to the White House chief of staff demanding President Obama’s super PAC live up to the same standard Democrats have articulated for Republicans and Rush Limbaugh.


    Why have all the lefty bloggers crying foul about Limbaugh fallen silent on this subject. When will own lefty blogger get the Democrat memo to back off?

  8. Hunsaker says:

    It is such a good feeling, where it all started (Sacramento) to see Rush slap Sleep Train right back in their stupid faces. Think how stupid Sleep Train was in their decission. Utterly stupid. Thank you Rush!

  9. Jared Larson says:

    If Sleep Train was feeling the pinch of Central California’s economic desperation, imagine how it will be as customers like me bring our expensive mattresses in for a refund. I’m at about the 60 day point of my 90 day Tempur-Pedic free trial period, and Sleep Train Sacramento is on the hook. They say if you are unhappy with your mattress for any reason bring it back for a full refund during the 90 days.

    I plan on telling them that I listen to Rush while laying in bed–and when I heard Sleep Train slander Rush, my Sleep Train bed suddenly became excruciatingly uncomfortable and I cannot sleep at night on a Sleep Train bed. The Tempur is too hard anyway. I’ve heard the Serta memory foam mattresses are pure heaven. I think I’ll try one, courtesy of

    I hope Sleep Train is prepared for the huge number of customers who, like me, will never come through their doors again. We, Rush’s listeners, made that company what it is today. We will unmake it. Many Sleep Train locations are already losing money. By driving away their most loyal customer base, Sleep Train has signed its own Chapter 11 filing.

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