What Happened at The Union?
05/05/2012 8 Comments
Since The Union PayWall went up I have been tracking the daily visitors. The number of visitors was declining as I reported HERE. Then in the last week of February the daily readership skyrocketed. As you can see on the graphic below.
What happened to cause all this change in readership numbers? Look at the global numbers. While US readership is declining, the global readership is increasing. Why?
I would be interested in reader opinion why the sudden increase in global readership?
One thought came to mind, The Union’s parent company Swift Communications hired some readers in some low cost labor nations to log in several times a day to read the paper online? But, when you look at were the readers are coming from that argument does not hold up. Look where those readers are logging in from:
Note this is only the top sixteen, there are another 170 + locations logging on to The Union’s PayWall webpage. The question is are they paying?
Looking at all the out of county visitors it appears The Union is a better promoter of Nevada County than all the tourism web sites all together.
Why the sudden global interest in reading The Union on line? What is The Union offering?