Your Privacy is Burnt Toast — The “O” knows who you are and what you buy!
06/09/2012 16 Comments
As I listened to Lisa Hill from Buxton explain how her company uses 75,000 parameters from 250 purchased data bases to develop psychographic profile of the all the households with in 20 minutes of drive time from Grass Valley. I was impressed when Lisa said they track all credit card swipes, customer value card swipes, all magazine and newspaper subscriptions, all the websites we visit and the movies we ordered. It occurred to me on the drive home that this highly detailed information would make a powerful political tool.
No worry our socialist President did not let any grass grow under his feet, according to the Politico this morning: Obama’s data advantage
On the sixth floor of a sleek office building here, more than 150 techies are quietly peeling back the layers of your life. They know what you read and where you shop, what kind of work you do and who you count as friends. They also know who your mother voted for in the last election.
The depth and breadth of the Obama campaign’s 2012 digital operation — from data mining to online organizing — reaches so far beyond anything politics has ever seen, experts maintain, that it could impact the outcome of a close presidential election. It makes the president’s much-heralded 2008 social media juggernaut — which raised half billion dollars and revolutionized politics — look like cavemen with stone tablets.
Read more HERE: But the article concludes:
In addition, by harnessing the growing power of Facebook and other online sources, the campaign is building what some see as an unprecedented data base to develop highly specific profiles of potential voters. This allows the campaign to tailor messages directly to them — depending on factors such as socio-economic level, age and interests.
The data also allows the campaign to micro-target a range of dollar solicitations online depending on the recipient. In 2008, the campaign was the first to maximize online giving — raising hundreds of millions of dollars from small donors. This time, they are constantly experimenting and testing to expand the donor base.
When Former President Bill Clinton wandered off the reservation and said that Romney was a good business man, then had to recant his words. One wonders what the “O” data collection team had on Bill. Maybe is list of the porn sites he had visited in the last month, or the sex toys he brought on line.