Apple Coming to Reno

Russ Steele

Wired News has the story:

Apple is looking to expand its data center empire with a new computing facility just outside of Reno, Nevada.

On Tuesday, the Reno Gazette-Journal reported that Apple is planning to build a data center east of Sparks, Nevada as part of a project that would see the company pump $1 billion into the state’s economy over the next 10 years.

Alongside the other giants of the web — including Google, Facebook, Amazon, and Microsoft — Apple is now building its own computing facilities in an effort to keep up with rising internet traffic — and cut down on costs. Like the company’s data center in Maiden, North Carolina and the facility it’s currently building in Prineville, Oregon, its Nevada data center would house Apple’s various online services, such as the iTunes Store, the App Store, and its iCloud data storage and syncing services.

Now, my question is why not California? Oh, unreliable alternative energy power, with costs going through through the roof!


About Russ Steele
Freelance writer and climate change blogger. Russ spent twenty years in the Air Force as a navigator specializing in electronics warfare and digital systems. After his service he was employed for sixteen years as concept developer for TRW, an aerospace and automotive company, and then was CEO of a non-profit Internet provider for 18 months. Russ's articles have appeared in Comstock's Business, Capitol Journal, Trailer Life, Monitoring Times, and Idaho Magazine.

5 Responses to Apple Coming to Reno

  1. Arthur M. Day. says:

    There is no repealing the law of unintended consequences. Whatever happened to Mr. Frisch?

    • gjrebane says:

      All the local lefties in the progressive echo chamber are busy cobbling up new explanations for things like Stockton’s bankruptcy, public service pensions aren’t the problem, and AB32 really is good for California’s economy. This is no easy task. But give them time, they’ll be back with a whole new bucket of BS.

  2. Arthur M. Day. says:

    I suggest we rename them Lierals. Cause that’s what they do, out of necessity.

  3. Steve says:

    Please consider this… the Reno City council unanimously approved giving $89 million dollars in tax incentives to get Apple to bring it’s data center there saying it would bring in 735 jobs. That works out to $121,088 dollars per job. But wait, 500 of those are temporary construction jobs. Let’s be generous and make the 500 construction jobs equal 50 jobs over the ten years. So 285 jobs, over ten years, that’s $31,228 per job per year.

  4. Dixon Cruickshank says:

    your first post was excellent Mr Day

    Russ see your email I am sending a solution for Apple in CA – maybe Peelines mountain rats will work – please post it up

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