ERC Wins Tourism Promotion Contract

Russ Steele

I attended the ERC Board Meeting this morning and Jon Blinder announce that the County has selected the ERC to start negotiations on a $125,000 dollar contract as follows:

The final decision will be made at the August Supervisors Meeting, there are still some issues to be resolved and more participation defined. Some of those devil in the details stuff.  Following is a summary of the key factors that influenced the evaluators in their scoring for the Nevada County Economic Resource Council:

•  Proposal represents a collaborative approach using local partners.

• The County has previously invested in ERC and may have an interested in realizing

return on that investment by continuing to engage with ERC for these activities.

• There is not much new or innovative in the proposal. It’s not clear what change is

planned or value is added as a result of the ERC taking the leadership role, relative to

the previous manner in which the County funded local partners.

• The identified professional staff may not be sufficient to coordinate all activities,

including tourism promotion, which will require engagement with unidentified

subcontractors

• The Executive Director has good professional experience, but is new to this job.

• Prior results in accomplishing economic development goals and objectives are not

addressed.

•  Limited implementation of the County’s existing Marketing Plan is proposed.

• The “Leveraged Promotion” process would need to be clearly defined. (EI Dorado did

this, and it took time to develop trust among participants in the process.)

• They propose no measurements for 18 months, which is a cause for concern.

• If their approach is truly comprehensive, how are other stakeholders (e.g., cities)

engaged?

This is an interesting experiment in collaboration.  While I am hopeful, turf warfare has reduced the effectiveness of ERC collaborative efforts in the past.  Let’s hope that strong leadership on the ERC Board of Directors and the Executive Director will minimize the turf conflicts this time. Stay Tuned!

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About Russ Steele
Freelance writer and climate change blogger. Russ spent twenty years in the Air Force as a navigator specializing in electronics warfare and digital systems. After his service he was employed for sixteen years as concept developer for TRW, an aerospace and automotive company, and then was CEO of a non-profit Internet provider for 18 months. Russ's articles have appeared in Comstock's Business, Capitol Journal, Trailer Life, Monitoring Times, and Idaho Magazine.

2 Responses to ERC Wins Tourism Promotion Contract

  1. Russ, check the totals.

    Russ Replies: Todd, it was a display problem. I have fixed with a cut and paste from the original document. Thanks for the heads up.

    • Michael Anderson says:

      If you take out the $80K for tourism, which looks like it could be a separate contract, the numbers add up correctly. But that doesn’t explain why the ERC would get $10K under the line item of “Truckee Chamber of Commerce.”

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