ERC Wins Tourism Promotion Contract
07/12/2012 2 Comments
I attended the ERC Board Meeting this morning and Jon Blinder announce that the County has selected the ERC to start negotiations on a $125,000 dollar contract as follows:
The final decision will be made at the August Supervisors Meeting, there are still some issues to be resolved and more participation defined. Some of those devil in the details stuff. Following is a summary of the key factors that influenced the evaluators in their scoring for the Nevada County Economic Resource Council:
• Proposal represents a collaborative approach using local partners.
• The County has previously invested in ERC and may have an interested in realizing
return on that investment by continuing to engage with ERC for these activities.
• There is not much new or innovative in the proposal. It’s not clear what change is
planned or value is added as a result of the ERC taking the leadership role, relative to
the previous manner in which the County funded local partners.
• The identified professional staff may not be sufficient to coordinate all activities,
including tourism promotion, which will require engagement with unidentified
• The Executive Director has good professional experience, but is new to this job.
• Prior results in accomplishing economic development goals and objectives are not
• Limited implementation of the County’s existing Marketing Plan is proposed.
• The “Leveraged Promotion” process would need to be clearly defined. (EI Dorado did
this, and it took time to develop trust among participants in the process.)
• They propose no measurements for 18 months, which is a cause for concern.
• If their approach is truly comprehensive, how are other stakeholders (e.g., cities)
This is an interesting experiment in collaboration. While I am hopeful, turf warfare has reduced the effectiveness of ERC collaborative efforts in the past. Let’s hope that strong leadership on the ERC Board of Directors and the Executive Director will minimize the turf conflicts this time. Stay Tuned!